What´s new?

What´s new?

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Explore how iris can help you

develop the right communications

strategy and campaigns along the

entire customer lifecycle.

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Awareness and insights

Make your audience aware and your brand visible through

a holistic brand experience that delivers outstanding

strategy and eye-catching creative.

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Demand generation

Collect leads, build demand and continue the

conversation through personalized and automated

marketing techniques.

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Retention and engagement

Continue conversations, maximize customer value

and build the loyalty that will inspire your customers

to shout your brand from the rooftops.

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Continue the story

Every brand is a story and every story is unique. At iris, we com-

bine the strategy, technology and creativity that help you share your story

in the ways that work best.

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Want to learn more about iris?

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Marketing begins the conversation, but sales brings it to a close. Enable your sales organization to have meaningful and relevant conversations by arming them with the tools they need to close more deals.

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What does your brand stand for? It’s a simple, but important question. You need to take stock of your brand value, create a consistent message and add the strategy that allows your USP come to light.

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It’s vital to know who you’re talking to—and who you should be. Identify and segment potential customers, understand their needs and plan a communications strategy to turn prospects into lifelong fans.

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The truth is, not everyone knows and loves your brand as much as you might think. You need to put your brand strategy to work through high-impact awareness techniques that make your audience aware of what you have to offer.

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Conversations now mean conversions later. Develop an editorial and content strategy that provides relevance to your prospects and customers across channels in an efficient and effective way—helping you to start the dialogue and correctly position your brand.

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Bland is boring. By knowing your audience, you can add the creative touch

to campaigns and advertising that they simply can’t ignore.

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Work smarter using marketing automation tools and strategy to make the most of data-driven insights, optimize lead nurturing and craft high-impact creative that allows you to better score and route leads to sales.

Learn more

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One-size-fits-all means a perfect fit for none. Address your customers’ individual needs by delivering the information they need, when they need it and where they hang out.

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Your prospects are unique. Gather the information that allows you to better address their needs, personalize their experience and increase the chance that they want to get to know you.

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Loyalty is a rare thing in today’s digital world. Share your appreciation

with your customers and they will share your brand with others in return.

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Make it personal and you make it matter. Especially after purchase, you need to continue the conversation with your customers to increase the opportunity for up-selling, cross-selling and return purchase.

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Your partners are the stewards of your brand. Enable and engage them with the trainings, support, inspiration and opportunities that increase their sales—and yours.

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IRIS GERMANY IS THE DIALOG MARKETING EXPERT IN OUR WORLDWIDE NETWORK. WITH A FOCUS ON B2B COMMUNICATIONS COMBINED WITH A UNIQUE VISION FOR B2C, WE CREATE EXTRAORDINARY IDEAS, STRATEGIES AND EXECUTIONS FOR SOME OF THE WORLD’S MOST DYNAMIC BRANDS.

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iris delivers the full-service capabilities—from strategy to creation to use of key technologies—that

help our clients connect closer to their customers and partners. Discover what we can do for your brand.